A Journey Through Cultures: Metaphors for Guiding the Design by Luciana Cardoso de Castro Salgado,Carla Faria

By Luciana Cardoso de Castro Salgado,Carla Faria Leitão,Clarisse Sieckenius de Souza

A trip via Cultures addresses one of many preferred issues in modern HCI: cultural range among clients. For a couple of years the HCI neighborhood has been investigating choices to augment the layout of cross-cultural structures. such a lot contributions thus far have both a ‘design for every’ or a ‘design for all’ strategy.

A trip via Cultures takes a really various method. Proponents of CVM – the Cultural perspective Metaphors standpoint – the authors invite HCI practitioners to think about tips on how to disclose and speak the assumption of cultural variety. an in depth case examine is incorporated which assesses the metaphors’ strength in cross-cultural layout and evaluate. the consequences express that cultural standpoint metaphors have robust epistemic strength, leveraged via a mixture of theoretic foundations coming from Anthropology, Semiotics and the authors’ personal paintings in HCI and Semiotic Engineering.

Luciana Salgado, Carla Leitão and Clarisse de Souza are contributors of SERG, the Semiotic Engineering examine staff on the Departamento de Informática of Rio de Janeiro's Pontifical Catholic college (PUC-Rio).

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