Advances in National Brand and Private Label Marketing: by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Kusum

By Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Kusum L. Ailawadi,María Jesús Yagüe-Guillén

This ebook offers the newest study on nationwide model and personal label advertising - a suite of unique, rigorous and hugely correct contributions of the 2017 foreign convention on nationwide model & deepest Label advertising in Barcelona. It covers a variety of themes from fields as assorted as retailing, advertising and marketing, basic enterprise, psychology, economics and data. additional, the convention addressed different components of software, together with: purchase-decision versions, top class inner most labels, judgements thinking about introducing new items, M-commerce, inner most label adoption, collection judgements, deepest label pricing, model fairness and collaborative relationships.

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